Four Ways Your Video Content Will Likely Change in Q3
The big year of 2025 is lurching toward halftime. And amid all the uncertainty of inflation, interest rates, tariffs and the rising cost of everything, one thing remains certain: The kick butt-iest way a marketer can kick competitive butt in Q3 is by leveraging the power of video.
But hold on there, Capt. Content. Before you dive headlong into creating next quarter’s video campaign, consider these emerging trends set to change the face of today’s most impactful medium:
Say Aye-Aye to AI
It’s a sea change as powerful as the invention of the printing press, television and the internet – maybe even more so. ChatGPT is already writing scripts, creating storyboards and producing entire commercials. Time to get prompting or get left behind.
Move from Passive to Interactive
Interactive video personalization targets individuals via their wants and needs. Gamification engages an audience more effectively. Education and training now rely on interactive video to communicate with students/staffers more impactfully and memorability. Consider working interactivity into your upcoming videos.
The Long and Short of It
Short attention spans have given rise to the predominance of short-form video in our culture, as evidenced by the popularity of TikTok. For marketers, that means longwinded storytelling is out – quick-hitting, 15-to-60-second video narratives are in.
Shop and Don’t Drop
You watch, you click, you buy – that’s the simple paradigm for success in e-commerce video today. Shoppable videos allow viewers to click on products within the content flow and buy directly — with a level of urgency and convenience traditional television commercials, for example, can’t match.
Change is good. Embrace it. Contact us. We can help.
