The Blue Guru
The Enlightened Path to
Health Insurance Marketing and
Health Insurance Advertising Success
The Blue Guru
The Enlightened Path to
Health Insurance Marketing and
Health Insurance Advertising Success
From the summit of his mountaintop ashram, the Blue Guru sits cross-legged, contemplating the state of contemporary health insurance marketing while dispensing crystalline nuggets of health insurance advertising wisdom for all to share.
The Guru’s loyal acolytes at Beard Boy Productions then channel his sage advice into creative, memorable, effective TV, radio and video content for health insurance marketing and health insurance advertising pros across America.
The Guru’s Disciples
The Guru’s Disciples
Our team of Guru devotees is comprised of ad agency creatives with more than two decades of experience in health insurance marketing and health insurance advertising; value-conscious producers; media buyers who get you double the exposure for your budget; and former health insurance marketing pros who know the business well.
The Guru’s Creed
As it is written, so it will be: The Guru decrees that we offer his followers (a.k.a. our health insurance marketing and health insurance advertising clients) exclusive strategies and services that add value to every project:
Our Idea-to-Archive™ service enables us to turnkey projects from concept to script to shoot to edit to distribution all the way to digital asset management.
Our Shoot & Repurpose™ strategy delivers an over-achievement of footage and elements for your production—and versions of that production—at no additional cost.
Our Jumpstart Session™, in just 15 minutes, empowers us to gather the input we need to kick off a new project.
Smarter Media Buying™, a unique and proven media approach that will at least double your effective reach and exposure—all without increasing your spend. No ad agency offers that.
The Guru’s Followers
Speaking of clients, our list includes over a dozen Blue health insurers nationwide, plus a number of other health insurance marketing and health insurance advertising brands:
Anthem Blue Cross, Blue Cross Blue Shield of North Carolina, Blue Cross Blue Shield of Louisiana, Blue Cross Blue Shield of Wisconsin, Blue Cross Blue Shield of Missouri, Blue Cross Blue Shield of Georgia, Empire Blue Cross, Empire Blue Cross Blue Shield, Anthem Blue Cross Blue Shield, Blue Cross Blue Shield of Kentucky, Blue Cross Blue
Shield of South Carolina, plus UniCare, PacifiCare, Secure Horizons, Scan, Inter Valley Health Plan and more.
The Guru & You
We work with—or apart from—your current TV, radio and video advertising resources. On a project basis. Without retainers. For up to 1/3 less than ad agencies charge.
Join us on the path to more enlightened and rewarding health insurance marketing and health insurance advertising. Call upon your higher power and contact us to bid on your next project today.