Our Competition: Today, everybody with a pulse produces TV, radio, video and animation. (And judging from some of the work appearing on air and online lately, even people without a pulse are producing TV, radio, video and animation these days.) So, to help you avoid the pitfalls, here’s a synopsis of our competition.

Positives: An easy sell to the boss. Heck, they’re an ad agency—they must know the best ways to create and produce on-air and online ads, right?

Negatives: As generalists, they don’t necessarily specialize in writing and producing TV, radio, video and online content. Plus they charge more than we do, and take longer to do the work.

Positives: Traditionally hail from the equipment or facilities end of the business. So they’re often more about lenses, lights and edit systems than about effective communication.

Negatives: Normally inexperienced in advertising strategy, scripting, graphics, animation and client service—and seldom look for ways to economize your project or repurpose elements.

Positives: The cheap choice. Typically a one-man band who shoots and edits — and that’s about it.

Negatives: You, as the client, in exchange for paying the shooter/editor less than a production company or an ad agency would charge, will need to handle the often-formidable logistics of creative and production yourself. Get ready for a great big time suck.

Positives: He’s right down the hall, has a camera and can show up at an event or training session on a moment’s notice.

Negatives: Fine for internal communication videos and grabbing social media clips at live events. Not nearly as good at outward-facing productions demanding higher production values and brand enhancement.

Positives: As Orange County’s original TV, radio, video and animation production agency, we strategize, concept, write and produce effective, affordable, fun on-air and online advertising. From concept to finish—or any point in between. Working alongside or apart from your other resources. On a project basis. With no retainers. For a fraction of the price ad agencies charge.

Negatives: We haven’t yet worked together. So let’s turn that negative into a positive. Contact us today.