Beard Clippings

You know the old saying, “You can lead a horse to water, but you can’t make it belly flop from a 25-foot tower.” OK, that’s not exactly the [...]

Hazard 12: Choosing the Right Way Forward What’s the first question I ask any potential video partner: It’s “What have you done in my category?” Reasonable question. An experienced [...]

Each year, kids from around the world awaken on Christmas morning, rush to the family’s O Tannenbaum and search the evergreen branches for a special hidden ornament: a nubby, [...]

Many ad agencies and production companies measure time with a sundial and calculate your invoice using a supercomputer. Today’s marketers like to work with resources that know how to [...]

These days, it’s hard for marketers like you to get a leg up on the competition -- especially when there’s double-ply Charmin stuck to your shoe. We'd like [...]

U2’s The Edge still hasn’t found what he’s looking for -- but I’m pretty sure he won’t find it face down in the arena’s mosh pit. (See this strange [...]

A pair of musical, animated videos created by our MedMen service—showcasing a revolutionary new technology in the treatment of kidney stones—earned impressive reviews at the 2024 American Urological Association [...]

The National Institute of Health has contracted our MedMen service to create a series of videos standardizing COVID-home-kit testing procedures for consumers nationwide -- while simplifying those procedures for [...]

Hazard 8: Blocking the Main Avenue to Your Brand A recent survey revealed that 86 percent of Americans prefer to get their information and entertainment via video. So, if [...]

You might call it Ronco’s pet project of the 1970s: New oral hygiene technology that cleans mom’s, dad’s, junior’s and Rover’s teeth -- all at the same time. (Anti-rabies [...]

Sure, her two recent performances this summer in Colorado boosted the state’s GDP by $140 million. And yes, Chicago set a record for hotel business in June thanks to [...]

Hazard 7: Sticking with Old-World Corporate News Outlets These days, company newsletters have gone of way of beepers and fax machines. Smart marketing communicators are creating their very own [...]