Hazard 5: Cowing to the Latest Trend
Radio is dead. Over-the-air television is gasping its last breath. OTT is now the golden god of advertising, with streaming platforms standing astride those feeble old traditional broadcast advertising outlets. At least that’s the popular belief. Yet with U.S. companies in 2023 spending $16 billion on radio advertising — and another $67 billion on TV — rumors of the death of over-the-air-media spots are, well, pure bull.
How to Have Your Steak and Eat It Too
We have no beef with either traditional or OTT advertising. We think both are an important part of a smart promotional menu. And with our exclusive Shoot & Repurpose™ strategy, we create video content for traditional and nontraditional advertising options at the same time — overachieving on the shoot to provide footage that can be repurposed into on-air and online versions today, as we build an archive of elements for future projects. Then we add value by offering single-video, video-package and video-subscription services at an MSRP others can’t match.
Contact us today to get your project underway with our free, 15-minute Jumpstart Session™. And ask about special pricing for first-time clients.
Hear a sample of our work that we did for John Deere:
