Video in 2024: Three Changes Smart Marketers Are Embracing
Albert Einstein, who we can all agree was a fairly smart dude, liked to say: “The measure of intelligence is the ability to change.” If that’s true, it stands to reason that intelligent marketers like you, who now dedicate up to 60 percent of their advertising budgets to video creation, would be wise to accept and adopt three primary changes coming to that medium in 2024.
Go Short and Stand Tall
With Instagram reels, YouTube Shorts and others, 90 percent of marketers are already using short-form video content to raise awareness and sell products—and 33 percent will double their video production in short-form formats this year.
AI is A-OK
Video production is embarking on new worlds—and AI is pioneering the way.
With AI integrated into your productions, substantial time and money can be saved. You simply need actual, skilled minds to lead those artificially-skilled minds through the process.
AR and VR Isn’t Playing Games
It’s not just for gaming anymore. Augmented and virtual reality are leaping into corporate video, advertising, training and more—with the potential to redefine how people create, share and enjoy your video content.
A Smart Way Forward
We’re no Einsteins, but with nearly 30 years of experience creating all kinds of content—from video to animation to AR/VR—for the likes of John Deere, Bank of America and many more, we know where video has been, and where change is taking it. Here’s an example we created for a health supplement client:
So, let’s talk about how we can change your video content for the better. It all starts with our exclusive, free 15-minute Jumpstart Session™. And ask about our special pricing for past and current clients. Contact us for details.
